Etsy Marketing–There’s Visibility in Numbers

I didn’t think I would become so business-minded when I decided to open an Etsy shop to sell the art that was beginning to pile up in my spare room.  After all, doing artwork was fun — exhilerating even.  What I didn’t understand was how huge Etsy is.

There are thousands of artists on Etsy, and the challenge is to get people, more specifically, buyers, to look at the stuff in your shop.  So far, I’ve learned that you have to list new objects pretty much every day to stay visible.   Second, I’ve found that experienced sellers are generous with support and tips if you ask.  I browse through a few shops every day and identify the ones that are impressive, either with their art or with the way they have presented their art.  I convo these guys, telling them specifically what I like about their shop.   I have now joined two etsy teams – Collage Etsy team and Melange Etsy Team.  Being on a team gives you a connection to artists who have similar artistic and marketing interests. 

At this point, the biggest challenge for me as a new Etsy shop owner is learning to use internet technology to bring in customers.  It seems that a successful seller must build a network of sellers.  The old adage – there’s safety in numbers – could be rewritten in the virtual age as “there’s visibility in numbers.”

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